Press and Public Relations
Ulysses Arts' experience in press and PR is built on our work publicising our catalogue of recordings, and assisting our industry clients and partners including Nimbus Records and Lyrita. For this reason we are used to writing press releases, and have built extensive information and contacts to communicate professionally with the specialist classical music press, cultural publications, scholarly journals and reviews, UK and international newspapers, radio and television. We also reach beyond traditional media outlets to the growing number of high-quality blogs and websites which are increasingly influential amongst audiences and listeners. We know well the importance of teamwork and the value of working with partners, whether venues, institutions, publishers, artist managers or individual musicians, who can help to amplify messages, offering effective communication to the press and directly to the public.
We understand that engagement with editors, journalists, radio presenters, TV producers and critics requires specific knowledge of their publications and requirements, making timely relevant pitches, and building trust. We do not waste time spinning 'one of the leading artists of his or her generation' or 'rising star' clichés. We are on the receiving end of such materials constantly, and bin them. We know that arts editors are busy and especially in London, New York and other major cities, can only cover a small fraction of the concerts and recordings vying for their attention. We give journalists and media organisations concise, accurate information, while being politely persistent to get results when necessary.
We do not take on clients unless we believe in them as musicians. If you want somone to publicise your child prodigy or an auto-tuned 'opera singer' who has never sung a role on stage, please don't contact us. If you are seeking a UK-based partner with global contacts, who will work hard for you to achieve legitimate publicity, you are most welcome to write via our 'Contact' tab: we shall be pleased to explore how we can help you.