London, Monday 8th June 2015
Expected to be launched at the Company’s developer conference in California, the service will combine the existing iTunes framework with a new reincarnation of Beats Music which is acquired at great cost last year. The new service will place streaming at its core, leaving behind the old iTunes ownership model which has flourished and flatlined since 2001.
With 800 million account holders and gazillions of device owners, Apple can get straight into the pockets and inside the pedestrian white headphones of hundreds of millions of already engaged music consumers and could blow Spotify and its 15 million paying subscribers out of the water.
The new music service will incorporate new streaming technology with editorial content from high profile artists and DJs like former Radio 1 frontman Zane Lowe. Expect some smart watch integration and absolutely no U2.
You can stream Apple’s WWDC live here from 18:00 GMT.